arnao agency
the challenge
After founding his agency under Nationwide Insurance in 1990. David Arnao decided to become a fully independent agency in 2020. This opened the agency to an entire catalog of top insurance companies and services covering auto, home, business, and life insurance needs and his companies outstanding customer service. Since the insurance industry is ever-changing and competes in a technical arena, the Arnao Agency needed to rebrand, redesign their web presence, and compete effectively across multiple digital marketing channels.
They turned to Pefection, Inc. Perfexion started developing a branding and online marketing plan with a vision for the future. This included research, competitive analysis of the local market, and the targeting client base. We worked directly with David to formulate a comprehensive plan and next steps.
A Premier Independent Insurance Agency Servicing PA, NJ, DE and NY
Driving a digital transformation and rebranding
We worked with the client to align the agency long term goals, with their current client base and targeted growth plan. We did an in-depth analysis of the competition in the area, insurance trends, and leveraged copywriting to reach the right audience. This included utilizing SEO, local marketing, reviews, blogging, in addition to a new logo and branding redesign. It was imperative to give the agencies clients and potential clients educational material, in a way that would be relatable to their insurance needs for home, auto, long term care, recreational vehicles, along with protection from cyber and identity protection. The team realized that anything less than full offering of services would be a disservice to the client base the Arnao Agency serves.
Strategy
Perfexion, Inc. helped target the right services, highlight them in both business and customer language, and organize all new content utilizing copywriting and competitor analysis in the local area. The website rebranding needed to convey a fresh cutting edge look, while blending the agencies long history of serving the community with a full insurance agencies ability to cover all aspects of personal and business insurance coverage. The agency needed to show it could offer and compete with larger companies by offering better service and equal or better pricing and availability.
The Arnao Agency believes in embracing life’s uncertainties without fear, knowing you and your family are protected. At the Arnao Insurance Agency, your protection is what matters most. They provide customized plans, personalized attention, and a network of the top names in the insurance industry, so you can rest assured that you and your family will be protected for whatever life throws your way.
The visual identity and branding needed to represent this, by showcasing how the agency plans can protect the client community by leveraging technology and a wide network of carriers.
David and his team provide comprehensive services covering your auto, home, business, and life insurance needs with outstanding customer service, providing customized solutions fitting both individualized needs and budget. Since the insurance industry is ever-changing, the branding needed to illuminate their 30+ years of insurance experience.
Messaging and Deliverables
Showcase that the Arnao Agency provides its clients with all the benefits of working with the top names in the insurance industry, with the hometown personalization of your neighborhood agency.
We produced the following deliverables:
- New branding a logo
- Competitive marketing analysis and strategy
- SEO Initiatives and blogging strategy
- New copywriting for the website and email marketing
- Google My Business and Local Search Campaigns
- Integrations with 3rd party billing, insurance apps
- Local messaging campaigns
- Enterprise level: boilerplate language in the form of an elevator pitch describing what the brand is, who the people are and what the unique value that they bring to the table.
Our partnership with the agency continues into 2024 and beyond as we continue to find more ways for the brand to help achieve its business goals.