What is PPC? PPC, also commonly known as pay-per-click, is a method of search engine advertising to generate clicks to your website. Unlike organic search, PPC involves paid search marketing. Paid search marketing means you pay for your website to appear in paid...
When it comes to developing a winning social media strategy, Google says quality content is key in terms of earning a higher ranking on their results pages. Since 2011, Google’s most popular ranking algorithms—panda, penguin, and hummingbird, respectively—have been...
The longevity and prosperity of businesses is largely determined by, and dependent upon, the ranking, reputation, and revenue they generate over time. There are many ways to grow your business, but developing a targeted social media strategy with highly specific...
In the age of the Internet, site speed is paramount. Smartphones and tablets, in particular, have revolutionized the way consumers search and shop for their goods and services. These days, consumers anywhere can, with a few quick keystrokes, connect with businesses...
What is a Backlink? Backlinks for SEO When a webpage links to another webpage, it’s called a backlink. Backlinks are essentially incoming links to a webpage from another website. Commonly known as “incoming links”, backlinks connect through external websites. The...
