Thinking of Dumping Your PPC Program? 4 Common Misconceptions…

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Clearing up the Misconceptions around PPC Have you considered using Google or Bing pay-per-click – PPC – to market your business online but are concerned PPC won’t work for you? Perhaps you’re already using PPC but feel you’re not getting the hoped-for results and are...

Blog Writing

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How Blogging Can Work for You The term blog derives from the word weblog, which originally referred to a personal online journal in which a writer documented activity, reflections, thoughts, etc. Over time, the word weblog shortened to blog, and the meaning expanded...

Reasons Why Your Website Has a High Bounce Rate

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9 Ways to Improve Your Website’s Bounce Rate Every business owner should know the answer to the following two questions: What is the bounce rate of my website? What is the conversion rate? If the bounce rate is high, relatively speaking, and the conversion rate is...

How to Use Search Console for Quick SEO Wins

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How Google’s Search Console Helps You Improve SEO If you are not already using Google’s Search Console service to monitor how well your website is performing in Google searches, put signing up for the service on your to-do list for today. The intelligence and data...

Home Page Must Haves

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Website Home Page Must-Haves The home page of a website has mere seconds to impress and engage those who visit it. People who visit a website for the first time are usually looking for certain information upfront – information that indicates they are in the right...