Search is evolving again. Businesses once focused only on ranking in Google. Then Answer Engine Optimization (AEO) emerged to help companies appear in AI-generated answers. Now, a new layer is shaping visibility across tools like ChatGPT, Gemini, Perplexity, Claude,...
Search no longer ends with a list of websites. When people ask questions inside AI-powered tools like ChatGPT, Perplexity, Gemini, Claude, or Copilot, they receive direct answers, not search results. Often, those answers include specific business recommendations. For...
