Don’t Let Your SEO Efforts Go to Waste Any web developer worth his or her salt is an expert at both off-page and on-page SEO. Simply put, good on-page SEO means a website contains content that is optimized for certain keywords and phrases so that the site’s search...
Is Paid Search Marketing for You? The vast majority of businesses today rely on their company website to promote themselves and their service offerings. Interested people visit a company’s website and take any number of actions: read about the company’s...
How Google’s Search Console Helps You Improve SEO If you are not already using Google’s Search Console service to monitor how well your website is performing in Google searches, put signing up for the service on your to-do list for today. The intelligence and data...
9 Ways to Improve Your Website’s Bounce Rate Every business owner should know the answer to the following two questions: What is the bounce rate of my website? What is the conversion rate? If the bounce rate is high, relatively speaking, and the conversion rate is...
How Internal Links Improve Your Site’s SEO Web developers, marketers, and business owners understand the importance of search engine optimization – SEO – for ranking a website high on search engine results pages. There are many ways to improve SEO, from...
Understanding Mobile Marketing Without a doubt, the world has gone mobile. People everywhere rely on their mobile devices—smartphones and tablets—to shop, for entertainment, for conducting business, for learning and information, for communicating, and much more. As...