What is PPC? PPC, also commonly known as pay-per-click, is a method of search engine advertising to generate clicks to your website. Unlike organic search, PPC involves paid search marketing. Paid search marketing means you pay for your website to appear in paid...
You want your business to thrive, right? Looking to increase your credibility and exposure to potential customers? Need an easy way to drive revenue? Good news! There is a simple answer to get your business on the right track and one that might seem like common sense....
Online Marketing SEO and SEM Online marketing is a broad term that refers to the marketing of goods and services using available digital technologies. This article will encompass both SEO and SEM basics. The most common digital technology used is the internet. A...
Is Paid Search Marketing for You? The vast majority of businesses today rely on their company website to promote themselves and their service offerings. Interested people visit a company’s website and take any number of actions: read about the company’s...
9 Ways to Improve Your Website’s Bounce Rate Every business owner should know the answer to the following two questions: What is the bounce rate of my website? What is the conversion rate? If the bounce rate is high, relatively speaking, and the conversion rate is...
Clearing up the Misconceptions around PPC Have you considered using Google or Bing pay-per-click – PPC – to market your business online but are concerned PPC won’t work for you? Perhaps you’re already using PPC but feel you’re not getting the hoped-for results and are...
