What is PPC? PPC, also commonly known as pay-per-click, is a method of search engine advertising to generate clicks to your website. Unlike organic search, PPC involves paid search marketing. Paid search marketing means you pay for your website to appear in paid...
You want your business to thrive, right? Looking to increase your credibility and exposure to potential customers? Need an easy way to drive revenue? Good news! There is a simple answer to get your business on the right track and one that might seem like common sense....
What is SEO? SEO Basics Search Engine Optimization – SEO – is a tool used by web developers and digital marketers. Its purpose is to enhance the visibility of a website or web page in search engine results so that, when a user performs a search using their preferred...
Website Issues – Technical SEO Top 5 Website Issues You’ve spent hours building and setting up your website. It’s finally done. You set up analytics to track how well your website performs. At the end of that arduous journey, you even give yourself a...
Don’t Let Your SEO Efforts Go to Waste Any web developer worth his or her salt is an expert at both off-page and on-page SEO. Simply put, good on-page SEO means a website contains content that is optimized for certain keywords and phrases so that the site’s search...
Website Home Page Must-Haves The home page of a website has mere seconds to impress and engage those who visit it. People who visit a website for the first time are usually looking for certain information upfront – information that indicates they are in the right...
