Online Marketing SEO and SEM Online marketing is a broad term that refers to the marketing of goods and services using available digital technologies. This article will encompass both SEO and SEM basics. The most common digital technology used is the internet. A...
What is SEO? SEO Basics Search Engine Optimization – SEO – is a tool used by web developers and digital marketers. Its purpose is to enhance the visibility of a website or web page in search engine results so that, when a user performs a search using their preferred...
Online Marketing: What Is SEM? Search engine marketing – SEM – is a form of internet marketing in which an online business purchases ads on a search engine such as Google, Yahoo, or Bing, with the goal of increasing traffic to its company website. SEM can be a highly...
Website Issues – Technical SEO Top 5 Website Issues You’ve spent hours building and setting up your website. It’s finally done. You set up analytics to track how well your website performs. At the end of that arduous journey, you even give yourself a...
Don’t Let Your SEO Efforts Go to Waste Any web developer worth his or her salt is an expert at both off-page and on-page SEO. Simply put, good on-page SEO means a website contains content that is optimized for certain keywords and phrases so that the site’s search...
How Google’s Search Console Helps You Improve SEO If you are not already using Google’s Search Console service to monitor how well your website is performing in Google searches, put signing up for the service on your to-do list for today. The intelligence and data...
