The longevity and prosperity of local businesses is largely determined by the ranking, reputation, and revenue they generate over time. There are many ways to maximize ranking, reputation, and revenue, but inclusion in local business listings, both in print and...
Content Marketing and SEO Go Hand in Hand Web developers have traditionally viewed search engine optimization (SEO) and content marketing as two separate and distinct tools for driving qualified traffic to a website. More recently, however, that thinking has changed....
Understanding Domain Authority – The Basics If you are the owner of a website, you would do well to understand the meaning of the term domain authority and how domain authority applies to your website. Even nontechnical types should understand this important concept,...
How Website Ranking Affects Click-through Rates Business owners everywhere understand the importance of keywords and Search Engine Optimization (SEO) as they relate to how well their website ranks on a search engine results page (SERP). Also important is understanding...
Can Organic Search and Paid Search Co-exist? Every business owner has different goals for their website. These goals could include increasing the number of web pages viewed by visitors, decreasing bounce rates, or increasing traffic from new visitors in general....
Google has established general webmaster quality guidelines that serve to support Google’s efforts to find, index, and rank websites in search results listings. If you (or your web developer) perform an action on your website that Google views as negative or in...
