New Age Air
the challenge
For over 30 years, New Age Air has been helping homeowners and businesses with high quality, efficient and affordable home comfort solutions. Their commitment is to help homeowners with their comfort in their homes.
“It seems we have gotten used to being uncomfortable in our own homes. We go to extraordinary lengths to cope with this discomfort because we think we can’t do anything about it — at least, not without undertaking a giant hassle and financial burden. “
At New Age Air, our mission is to do something about it and to make it affordable for you.
The Challenge:
How do you redesign a local HVAC web presence, improve all aspects of marketing and conversion, improve the client’s online presence while tying together marketing campaigns for an HVAC company competing with numerous competitors and larger companies while building trust at the same time?
Our visual expression and comprehensive digital marketing initiatives allowed Perfexion, Inc. to deliver successful marketing initiatives, where previous digital marketing companies fell short.
Family Owned Air Conditioning Company Since 1992 – New Age Air of Pottstown, PA
Our single goal is to show you why thousands of satisfied customers have called us year after year to keep them safe and comfortable in their homes. We would love to do the same for you.
Driving a Digital Transformation and Aligning Paid with Organic Campaigns
We worked with the client to align deliverables by performing an in-dept competitive analysis, diving into metrics, and leveraging our partnership with Google, Bing, and 3rd party analytics vendors to access the current, past and future trends in the HVAC landscape.
This included utilizing Google AdWords, Paid advertising, SEO, Local Marketing, Call Reporting, Reviews, Blogging, the clients CRM, and aligning a new design with an integrated scheduling system. It was imperative to integrate the clients digital marketing with their printed collateral, mailings, and seasonal offerings.
Strategy
Perfexion, Inc. helped target the right seasonal services, appeal to homeowners based on the weather, and highlight advertising at the right time, when clients are looking for HVAC services, by organizing ads and content in the local area. The website redesign needed to convey a fresh cutting-edge look, blending the company’s long history serving the community providing family owned indoor HVAC installation, repair, and maintenance services. The company needed to show it could offer and compete with larger companies offering local, reliable, and affordable, air conditioning, heating, and trusted comfort solutions.
New Age Airs Commitment to HVAC Excellence
Most HVAC companies promise results, but we differentiate ourselves by providing them consistently. Nothing matters more to us than treating our customers and their homes with the care and respect they deserve. Whether you need air conditioner or heater repair, installation, or maintenance.
The visual identity, branding, and marketing strategy needed to communicate this by showcasing how New Age Air can solve the problem of complete in home comfort with quality solutions at affordable pricing.
New Age Air is different from other HVAC companies because they understand the mechanics of indoor home comfort and respect their customers’ needs to stay within budget – both for installation and ongoing energy costs.
New Age Air needed to have a partner they could trust for visual design, digital marketing, and technical expertise. They chose Perfexion, Inc. to help them with their redesign, brand communication, online marketing, and collateral development.
A fresh way of looking at digital marketing conversion and web design in Pottstown, Pennsylvania.
We successfully redefined an HVAC company’s marketing, branding, logo, and website design.
We started helping New Age Air by revamping the companies paid digital marketing, we did in-depth competitor analysis, research into HVAC service providers, and created a strategic plan for profitable Google AdWords paid search initiatives.
After several months of success, Perfexion, Inc. was asked to assume responsibility for Search Engine Optimization (SEO) campaigns. The successful implementation of our digital marketing strategy and initiatives led to Perfexion, Inc. assisting with seasonal collateral mailings and the logical next step was to tie everything together with a comprehensive website redesign.
The next step was implementation of 3rd party scheduling integrations, and call reporting to tie together New Age Airs lead forms and chat for a cohesive conversion workflow. By implementing comprehensive online marketing and content management strategy, we enabled New Age Air to blaze a path forward in the acquisition of new clients while retaining existing their existing client base.