obrien & ryan
the challenge
For decades, O’Brien & Ryan, LLP, has represented entities and individuals in state and federal courts throughout Pennsylvania and New Jersey, as well as in administrative tribunals and various alternative dispute forums covering a diverse range of legal matters from complex litigation to simple personal cases. After years of maintaining their website and brand, they needed a technical partner that could update their web presence, allow for self-maintenance, while allowing them to maintain their technical edge, attention to detail, and search engine ranking.
Perfexion, Inc. had been assisting with the firm’s content management system (CMS) and SEO for several years, enabling Perfexion, Inc. to be the logical choice when the O’Brien & Ryan, LLP needed select a new web platform and technical architecture for their redesign.
Skill and Tenacity in all Aspects of Representation. We remain on the leading edge of technological advances in both the office and courtroom settings.
We worked with the client to align the firm’s technical goals, with updated content, and SEO architecture to ensure a successful redesign and targeted implementation.
We did an in-depth analysis of competitive websites in the legal landscape and geographic area, trends in presentation based on the firms audience, and leveraged the right design aspects to reach the target audience. This included utilizing competitive analysis, digital marketing and SEO best practices, local marketing, and in-depth discussions with the firm. The redesign needed to showcase a fresh cutting edge look, while blending the firms long history of professionalism and litigation abilities. The end design needed to show O’Brien & Ryan, LLP, could offer the highest standards while being at the cutting edge of design.
O’Brien & Ryan, LLP clients range from major hospitals, educational institutions and Fortune 500 companies to individual professionals and smaller commercial enterprises. O’Brien & Ryan has a well-deserved reputation as a firm that is rich in trial experience. Clients look to O’Brien & Ryan because our willingness to take cases to trial consistently yields superior results.
The visual identity and branding needed to represent this, by showing the firm’s willingness to take cases to trial consistently yields superior results.
Blending Design and Content Dissemination Across the Legal Landscape
In less than 4 months, we achieved the goal of redesigning O’Brien & Ryan, LLP online presence by getting a diverse group of attorneys aligned under a new web design, technical architecture, and content management system. A new platform for branding and content had been created.
By creating a comprehensive theme in WordPress with targeted add-ons for ease of content maintenance across practice areas with the ability to update legal news, with a content management strategy, we enabled O’Brien & Ryan, LLP, to blaze a path forward acquiring new clients, while educating their existing client community.