shelby
the challenge
An emerging Beacon Supporting Your Financial Controls and Compliance in Travel Escrow
For over 30 years, professional travel and service companies have trusted Shelby Financial Corporation’s specialized expertise to provide top quality escrow solutions enabling them to leverage changing technology, work more efficiently, and provide exceptional service to their customers.
But how do you protect your brand image in a redesign to highlight your leading-edge technology and escrow solutions, while maintaining trust?
Our visual expression allowed Shelby Financial Corporation to honor its commitment to integrity while showcasing its vibrant identity built on exceptional service to their clients.
Shelby Financial has successfully processed over $8 billion in escrow transactions.
One size never fits all in the travel and aviation escrow industry
The competitive field in travel and aviation escrow requires building trust. When Shelby Financial Corporation needed to redesign their online presence, they turned to Perfexion, Inc., based on our experience in the financial landscape.
We did an in-depth analysis of the competition in the travel escrow market, to create a visualization that would be relatable to companies needing financial escrow assistance in the travel and aviation industry. As a leader in travel and aviation escrow, Shelby Financial provides reliable, cost-efficient escrow capabilities, backed by a commitment to outstanding service. Shelby Financial Corporation’s customized technology and experienced staff support your financial controls and compliance.
The team realized that anything less than full offering of services would be a disservice to the client base the Arnao Agency serves.
Designed to meet the depository and escrow accounting needs of charter operators and direct air carriers, Shelby Financial Corporation’s Charter Escrow service is in compliance with U.S. Department of Transportation regulation part 380. Other entities acting as charterers, such as cruise lines, travel agencies, or independent contractors, find this service improves financial controls and compliance.
The visual identity and branding needed to communicate this, by showcasing how the corporation plans to offer their services to the charter operators and direct air carriers, leveraging technology.
It pays to have a partner you can trust, now and in the future. Shelby Financial Corporation chose Perfexion, Inc. to help them with their redesign and brand communication.
Leveraging Design and Content Messaging
In less than 3 months, we redesigned Shelby Financial Corporation’s digital presence, hosting platform, and built the website architecture with future SEO initiatives in mind.
Within a year of implementation, Shelby Financial faced a new challenge. Their competitors in the market out ranked them on search engines, to the extent their online search relevance and position was reduced.
Because we thought ahead, built quality content, and had a quality framework in place, we were able to partner with the client to improve their search ranking drastically, within 4 months, insuring the company’s mission and long term goals would be achieved.