Online Marketing: What Is SEM? Search engine marketing – SEM – is a form of internet marketing in which an online business purchases ads on a search engine such as Google, Yahoo, or Bing, with the goal of increasing traffic to its company website. SEM can be a highly...
Is Paid Search Marketing for You? The vast majority of businesses today rely on their company website to promote themselves and their service offerings. Interested people visit a company’s website and take any number of actions: read about the company’s...
Clearing up the Misconceptions around PPC Have you considered using Google or Bing pay-per-click – PPC – to market your business online but are concerned PPC won’t work for you? Perhaps you’re already using PPC but feel you’re not getting the hoped-for results and are...
