What is PPC? PPC, also commonly known as pay-per-click, is a method of search engine advertising to generate clicks to your website. Unlike organic search, PPC involves paid search marketing. Paid search marketing means you pay for your website to appear in paid...
Is Paid Search Marketing for You? The vast majority of businesses today rely on their company website to promote themselves and their service offerings. Interested people visit a company’s website and take any number of actions: read about the company’s...
Clearing up the Misconceptions around PPC Have you considered using Google or Bing pay-per-click – PPC – to market your business online but are concerned PPC won’t work for you? Perhaps you’re already using PPC but feel you’re not getting the hoped-for results and are...
