How Blogging Can Work for You The term blog derives from the word weblog, which originally referred to a personal online journal in which a writer documented activity, reflections, thoughts, etc. Over time, the word weblog shortened to blog, and the meaning expanded...
9 Ways to Improve Your Website’s Bounce Rate Every business owner should know the answer to the following two questions: What is the bounce rate of my website? What is the conversion rate? If the bounce rate is high, relatively speaking, and the conversion rate is...
How Google’s Search Console Helps You Improve SEO If you are not already using Google’s Search Console service to monitor how well your website is performing in Google searches, put signing up for the service on your to-do list for today. The intelligence and data...
Website Home Page Must-Haves The home page of a website has mere seconds to impress and engage those who visit it. People who visit a website for the first time are usually looking for certain information upfront – information that indicates they are in the right...
Is Paid Search Marketing for You? The vast majority of businesses today rely on their company website to promote themselves and their service offerings. Interested people visit a company’s website and take any number of actions: read about the company’s...